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Kesitilwe highlights a recent study by Gaming Compliance International that estimated around 77% of Africa’s gambling market is offshore.
He believes the success of Africa Safer Gambling Week will largely be assessed on whether that channelisation improves by the next edition.
He warns governments and policymakers often misunderstand the primary causes of problem gambling, and therefore enforce measures that squeeze licensed operators and drive the illegal market.
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“All the testing in the world cannot tell you precisely where you stand against the rest of the market on key aspects of the product,” Lamb says. “It was very positive to see Kambi as a leader in these key metrics.”
The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.
Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.
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Our tip: Alexandre Lacazette to score and Arsenal to win (17/10)
Leicester City vs. Slavia Prague (Agg 0-0) (8pm GMT kick-off)
Even more finely balanced is this last 32 clash between the surprise package of this season’s Premier League and a side who crashed out of the Champions League at the Qualifying Round stage, losing 4-1 to Midtjylland. That came after a 0-0 first leg result back in Prague and having lost Tomáš Souček and Vladimír Coufal to West Ham in 2020, Slavia look a shadow of their former selves.
